PRIVACY POLICY
Data Protection Officer
Statutory Data Protection Officer. We have appointed a data protection officer for our company.
Frank Steinbrügger
RT Date & IT Consulting GmbH
Gravenreutherstr. 2
D – 95445 Bayreuth
Privacy statement pursuant to article 13 of EU Regulation 2016/679 (GDPR)
1. Federal Data Protection Act and the German Teleservices Act
Data protection and privacy protection have been a rather delicate issue for a long period of time now. brillen.co.uk strictly complies with the Federal Data Protection Act and the German Teleservices Act. In addition, our brillen.co.uk staff will not request any information with reference to your bank account data, TANs, or passwords. Such requests only takes place over our encrypted pages on brillen.co.uk, if you place an order. Additionally, consider you own safety, by protecting your personal data as well as access to your computer. For general questions about data protection, use the e-mail address datenschutz@supervista.de
2. SSL Encryption
Data Protection and your privacy protection is our leading principle, and as a result you can be rest assured to purchase and surf on the brillen.co.uk website. Our SSL encryption, amongst other things, guarantees this in our customer area and during the purchasing process. Not only is the secure transmission of your data guaranteed, but even the prevention of exposure after the transmission of your data.
3. Passing on to third parties
We use and pass your personal information collected in accordance with the law, such as for principally the justification, execution and processing of your website browsing and order. Including the passing of your information on to third party service providers for the purpose of processing your order. These third parties however are only given limited relevant personal information to fulfil your order (for e.g. name and address details). Credit checks are always conducted by our contractor in the case of a purchase on account in order to protect our legitimate interest. Please read in addition point 4 about our privacy policy.
4. Your data
You have the right to be informed about the personal information, which we have collected, at any time, as well as request for the data to be processed, blocked or erased. Our customer service is always at your disposal. Write us on our live chat, an email or letter in case you have any unanswered questions.
5. Cookies
When mentioning cookies, we are not referring to the eatable cookies. In order to secure your session and make our website work more efficiently for you, this system places a cookie on your browser when you enter our website. Additionally, this enables us to further enhance our services and improve the operation of our website. Small text files are stored on your computer. These co-called session cookies are only temporarily limited in the time of your visit on our brillen.co.uk website and are deleted from your hard drive at the end of your browser session.
However, some cookies remain on your computer (permanent cookies) and enable the recognition of your computer upon your next visit on our brillen.co.uk website. Most of the cookies are accepted by your browser and temporary and permanently cookies can be allowed or banned, independent from each other. Cookies must be allowed on your browser, in order to ensure you a maximal shopping experience, otherwise due to technical difficulties purchasing an item wont be possible. Data protection and safety is even here guaranteed because the information collected on our behalf, is anonymous and does not personally identify you. In addition, information will not be passed on to third parties.
We use website cookies in several areas of the website. These are intended to make the user experience of websites more comfortable. Website cookies are text files that are stored by your browser on your computer. Many of those are called session cookies. Furthermore there are some long-lasting cookies, which can be used to recognize you as a returning visitor. These cookies do not contain any malicious software and cannot be assigned by us to certain persons. No matching of that cookie data with other data sources is made at any time.
The following cookies are in use for tracking the target traffic by this website:
Last Click (for session timeout, storage time: one session) Session Cookie (for session identification, storage time: one session)
Profilecookie(for recognition of new and returning customers, storage time: 12 months / 1 year))
If you do not want to be specifically tracked for our services you can disagree, appropriately limit or delete your cookies acceptance. This is done through your browser settings. Here you can also define whether cookies should be set or not.
However, if you deactivate cookies, you might not be able to make full use of all the functions on this website.
In order to reset or to deactivate any mobile in-app tracking we suggest you to reset your device advertising IDs or to deactivate the advertising ID tracking, to do so:
Apple iOS:
To turn the advertising ID tracking on or off
- From the Home screen, tap Settings > Privacy > Advertising.
- To limit ad tracking, tap the Limit Add Tracking switch to turn on or off.
To reset your advertising ID
- From the Home screen, tap Settings > Privacy > Advertising.
- To reset advertising identifiers, tap Reset Advertising Identifier then tap Reset Identifier.
Google Android:
- To turn the advertising ID tracking on or off Tap the menu icon to display the apps list.
- From the available apps list, locate and tap the Google Settings icon.
- Tap the Ads option from the Google Settings interface.
- Once the Ads window comes up, tap Opt out of interest-based ads.
To reset your advertising ID
- Tap the menu icon to display the apps list.
- From the available apps list, locate and tap the Google Settings icon.
- Tap the Ads option from the Google Settings interface.
- Once the Ads window comes up, tap Reset advertising ID.
- On the Reset advertising ID confirmation box, tap OK to provide your consent to reset your Google advertising ID.
- Once done, your new Google advertising ID would appear at the bottom of the interface.
Windows Phone: To turn the advertising ID tracking on or off
- Go to Settings > system > advertising ID.
- Toggle the Advertising ID switch to On or Off.
To reset your advertising ID
- Go to Settings > System > advertising ID.
- Tap the Reset your advertising ID button Cookies
6. Pixel
We use co-called tracking pixels, in order to find out more about the behaviour of customers, who visit our website, which enables us, as a result to continue improving ourselves along with our website. If you click on our website and land on our homepage, a tracking pixel is automatically downloaded from a server and this informs us about the IP address or cookie ID you are using.
This enables us to see, which web pages of the website have been viewed by the customer along with what he/she did and gives us the opportunity to get to know more about our customers and helps us to continuously enhance our website and even your shopping experience. The Data protection provision also seize here.
You can avoid tracking pixels with the use of tools such as Adblocker. Our newsletter will eventually also make use of this tracking pixel technology. You can reject these by changing your email settings, so HTML is no longer shown, or just read your emails offline.
7. Privacy policy and data protection
The contract text will be saved and the ordering data along with the Terms and conditions will be sent to you per email. The AGB can also be seen on our internet website. You can review all your previous orders in your customer account. Information is automatically stored in our server log files, which your search engine or browser transmits to us. The information collected, is anonymous and does not personally identify you as well as there being no connection between the information collected and the origin of the data. All the data exclusively serves the purpose of statistical evaluation and are immediately erased afterwards.
8. Newsletter
When registering for our newsletter, your email address is used for own advertising-purposes, until you unsubscribe from the newsletter. No further information will be collected and your email address will not be passed on the other company’s. You can unsubscribe from the newsletter at any time If the users made available information constitues a breach of law, the user will then indemnify the provider and will bare the incurred costs for the provider, including the legal defence. This doesn’t apply if the user isn’t responsible for this.
9. Evaluation
At brillen.co.uk it is possible to rate and comment on our products. Misuse of this opportunity to post illegal or promotional content is prohibited. By law, we are obliged to delete illegal and advertising content immediately as soon as we become aware of it. If the content provided by the user constitutes a violation of the law, the user releases the provider from any liability and assumes all costs incurred by the provider, including legal defense. This does not apply if the user is not responsible for this.
10. Web analysis services and the creation of a pseudonymous profiles for the Web analytic
9.1. Google Analytics uses this website, a web analysis service of Google Inc. (“Google”)
Google Analytics makes use of so-called “cookies”, text files, which are saved on your computer and makes an analyses of the use of the website possible. The information on your usage of this website, gathered by means of cookies, is usually transferred to a Google server in the USA, where it is stored. If IP anonymising has been activated for this website, your IP address will, however, first be truncated by Google within a state of the European Union or a Contracting State to the European Economic Area Agreement. Only in exceptional cases, the full IP address is sent to a Google server in the USA and truncated there.
Google uses this information on behalf of the operator of this website to evaluate your usage of the website, compiling reports on website activities and provide the operator of this website with other website activity and internet-related services. The IP address transferred by your browser to the Google Analytics service is not associated with other data held by Google.You may refuse the storage of cookies by selecting the appropriate setting in your browser; however, we point out that, in this case, you may not make full use of all functions of this website.
You may also prevent the gathering of data (including your IP address) regarding your usage of the website by Google, generated by cookies, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link http://tools.google.com/dlpage/gaoptout?hl=de.
In view of the discussion on the use of analytical tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the extension “- anoymizelp()” so that IP addresses are only processed further in abbreviated form to prevent them being directly linked to a particular individual.
9.2. Data is collected and stored on this website through Addthis, a web analysis service of the provider Privacy AddThis, 8000 Westpark Drive, Suite 625, McLean, VA 22102 USA, which with the use of Pseudonym creates user profiles. These user profiles are used to analyse the customers visiting behaviour and are analysed in order to optimise the website.
Cookies can be used for this. These are small text files, which are locally stored on the users browser when they enter our website, enabling us to recogize the user by their second visit on our website.
The Pseudonym user profiles are made by the provider of Pseudonym, without a separately issued explicit authorisation of the person concerned and without personal data.
You can object the data collected and stored for the use of web analysis anytime with future effect by clicking on the “Opt Out”-Button on the following page: http://www.addthis.com/privacy/opt-out
11. Facebook and it's functions
We use plugins on our website (so-called „social Plugins“) from Facebook.com, which are operated by Facebook.Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. This is recognizable through a white “f” on a blue tile alternatively a ‘thumbs up’ sign.
Our website consists of such Plugins and when visiting our website, your browser sets up a direct link to the Facebook server. The content of the plugin is passed by Facebook directly to your browser and integrated. We have no influence over the extent of the data, which Facebook obtains with the help of this plugin.
“Link to Facebook with the corresponding information”
Facebook obtains information through the integrated plugin, such as which webpages the customer will be clicking on during his visit on the internet website (URL).
If you have an account by Facebook and your logged in, Facebook can then associate your visit by brillen.de with your Facebook account. Equally by the interacting with the plugins, when for example, making a comment or pressing the “like” button, the content information will also be passed directly to Facebook and saved from your browser. Logging out prevents the allocation of the data to the facebook-profile. You can find more information about facebooks use and processing of your information, their reasons and the scope of data collection, your rights and ways of selecting the appropriate settings on your browser in order to better ensure your privacy by Facebooks privacy notice.
12. Creating account on Mybrillen
Furthermore, users may choose to sign on to brillen.co.uk by creating an account with a User ID. If the user opts to sign on to brillen.co.uk, the user will be able to take advantage of the following member-specific capabilities: (a) managing his/her appointment with our local optician; (b) viewing information regarding what services and products they ordered; (c) viewing details regarding the user’s eye profile and prescription; and, (d) other benefits like managing list of favorite frames. If the user opts not to sign on to brillen.co.uk, the user will not be able to utilize any of the member-specific capabilities mentioned in this paragraph.
Users are seeking access to a private computer system for authorized users only. Unauthorized access or use of this computer system is prohibited. All users expressly consent to the monitoring of their activities by system personnel and understand that information relating to possible criminal conduct may be provided to officials for disciplinary and/or legal action. By creating a brillen.co.uk account, the user acknowledges that he or she is an authorized user and is responsible for using brillen.co.uk systems in a productive, ethical, and lawful manner.
Those who create an account on brillen.co.uk must provide personal contact information. This information may be updated by clicking “Your Profile Setting”. All changes will be reflected immediately.
The SuperVista and brillen.co.uk teams decided in favor of implementing a magic link instead of a password. Magic link is a very easy-to-use approach to achieving secure authentication. A link is sent to users by E-Mail. It allows users to log in to their customer area directly, customer doesn't have to remember passwords anymore.