The world’s first fully digital optician


> Exclusively designed in Paris
> Unique frames for every taste and style
> Made with love especially for you

The world of frames – from design to production

Our design team in Paris hand-creates each frame with the utmost care and love. Current fashion trends serve as inspiration, of course, but also everyday situations, feelings and moods. This makes each frame unique and reflects a special character.

With us you buy not only a frame, but a feeling and a heart project from our team.

… it’s not just the “look”, but the “feel” as well

The frame is in our face for large parts of the day, with direct skin contact. It is therefore all the more important to use only the best materials to avoid irritation of the skin.

In our worldwide collections, you will find frames made of cellulose acetate, anti-allergic aircraft plastic, hyposensitive titanium, among other materials.

Acetate – an organic product

Acetate sheets are used to create frames in ever new colour variations. Acetate is a natural product! It is obtained from cellulose, an organic fibre. The starting material for the extraction of acetate is cotto.

Flex technology – pliable and flexible

Have you ever broken a temple of your filigree metal frame? Or are you looking for a particularly soft and adaptable material? Then we have the right thing for you: frames with Flex technology. These frames can be easily bent and adjusted, but retain their shape. This makes them extremely robust, but they hug the shape of your head and ears perfectly so you can wear them comfortable for the whole day.

Good to know:

At we have a wide selection of frames available within our own designer frame collections. You have the freedom to chose the best frame to suit your individual look, feel, budget and needs. Our classic collection frames are even included for free as part of our double pack promotion!


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